Nokia Theatre L.A. LIVE Completes Major Enhancements & UpgradesMay 26, 2010
Improvements to 7,100-Seat Downtown Los Angeles Theatre Makes the Venue More Versatile and Accommodating
A new stage curtaining system will give venue flexibility for seating configurations and provide a more intimate feeling for artists and fans alike
Los Angeles, Calif. (May 26, 2010) - Less than three years since the grand opening of Nokia Theatre L.A. LIVE, AEG, owners of the 7,100-seat award winning downtown Los Angeles venue have invested more than $500,000 on theatre upgrades and improvements including a brand new stage curtaining system, new house curtain reduction system, an extensive redesign of the backstage dressing rooms and improvements to the dressing room hallways, VIP areas and lobbies.
The newly installed House Curtain Reduction System, developed specifically for the theatre, allows Nokia Theatre L.A. LIVE the flexibility to now host events or concerts that only require the sale of the 4,300-seat Orchestra section to reach full capacity.Â In the new configuration, guests will no longer see the unmanifested seats in the Loge and Mezzanine.Â With this new system, reducing the capacity will create the feeling of a more intimate setting for the artists and clients of the theatre.
Nokia Theatre L.A. LIVE boasts the largest stage in Southern California measuring 180' X 80' and over 14,000 square feet of performance area available to any event, artist or awards show that is performed at the venue. While the space is ideal for large productions, there have been occasions where the stage footprint is slightly too big and a concern for certain bookings. To solve this concern, a new customized stage draping system, framing the stage, now creates the appearance of a smaller stage footprint.
Renowned interior designer Christian Satrustegui was retained by Nokia Theatre L.A. LIVE and AEG to create a chic, hip and modern look backstage, in the Blue Room hospitality space and both of the theatre's \"star\" dressing rooms. The backstage hallways were all given a \"facelift\" including new carpeting, re-painting and new lighting systems.Â New furniture, décor and art were also acquired for the dressing rooms.Â Satrustegui's inspiration came from 1930's ocean liners similar to the décor on the Normandie or the Ile de France, as that is what his first impression of the venue when he made his first visit.
Satrustegui's goal was to create a relaxing yet powerful environment for the talent and working crews that visit Nokia Theatre L.A. LIVE and make it a point of reference in which they compare any other venue to thereafter.
Â \"Since opening our doors in October 2007, we have been incredibly proud of the stature and diversity of the events that have taken place herefrom concerts to family shows to award shows to private corporate events, our schedule has been second to none,\" said Lee Zeidman, General Manager Nokia Theatre L.A. LIVE and STAPLES Center. \"With our
impressive roster of events that rivals any similar venue in the country, we still believed that we needed to invest in these upgrades and enhancements to continue to be competitive in the saturated Los Angeles market and to give artists, agents, bookers, promoters and event planners the opportunity to host events ranging from 4,300 - 7,100. The curtaining and house reduction systems allow us to be more versatile and viable moving forward with the 'back of house' upgrades creating an environment where artists and promoters feel even more comfortable throughout their stay at Nokia Theatre L.A. LIVE, Zeidman added.\"
Nokia Theatre L. A. LIVE hosts over 120 music, family, dance and comedy acts, award shows, televised productions, conventions and product launches annually and is the three time Theatre of the Year as voted on by the highly respected trade publication Pollstar. Since opening its' doors in October 2007, Nokia Theatre L.A. LIVE has hosted six nights of the Eagles and Dixie Chicks and have hosted the likes of Sugarland, Queens of the Stone Age, Neil Young, Anita Baker, Mary J. Blige, So You Think You Can Dance Tour, John Mayer, Bjork, John Fogerty, Tori Amos, George Lopez, The Wiggles, Sesame Street Live,Â Kayne West, Kings of Leon, The Who, Carrie Underwood,Â Tool, Rush, Juanes, Jenni Rivera, Speed Racer Movie Premiere and Michael Jackson's This is It Movie Premiere. Nokia Theatre L.A. LIVE is the home to the American Idol Finale Shows, American Music Awards, ESPY Awards, Primetime Emmy Awards, and People's Choice Awards.
Nokia Theatre L.A. LIVE